end up making you the laughing stock
to what could have been
your future employer.
Wow, what a cute picture of you and your best friend sipping Mai Tais on the beach in your favorite new itsy bitsy tiny yellow bikini. Clever album title my friend: 'Spring Break 2015!'
*employer: holding resume that states expected graduation May 2018*
Little did you know that you have just been snap shot judged and passed to the NO pile of being considered for what could have been your dream career. What could have been your future employer knows only what is presented right in front of them. You told them you plan to graduate in 2018 so it is automatically assumed that you are at a four year university and that you started your college career in 2014. It is assumed you start college at the age of 18. From the lack of attention to minor detail you have not only given that you were underage drinking which allows the viewer to assume anything they want to (you wont have your chance to explain that it was maybe just a virgin daiquiri). Oh and Spring Break 2015, thats a lot of great content that I am sure granny would not want to see, let alone someone you wish to work for.
Kawasaki is here, have no fear! Chapter one of "The Art of Social Media" shares how to Optimize Your Profile. This chapter includes great information on what to do to make your profile attractable and also brand consistent, but I wanted to dive deeper into this. Before we want the whole world to see your profile we need to understand what NOT to do. We want to fully optimize the endless possibilities of what a good profile can do for you and eliminate the chances of you becoming the laughing stock of what could have been a future employer.
1. Pick a Neutral Screen Name
Kawasaki includes making your screen name simple and consistent. So, @bigbooty, thats ok right? NO, think again. Not only the simplicity and the consistency is important here, also the content here is extremely important. Your username is the first item presented to the world, be careful, be smart ... granny is out there.
2. Optimize for Five Seconds
"People do not study profiles"
This is simple, employer sees one item of content that makes you appear not sutiable or risky, your chances have just become so streamline you're likely to not make it in the door. Your bikini, drinking photo was presented loud and clear and that was the end to your chances. The employeer is not searching through your feed to find your wonderful family photos or latest philentrophic event you hosted.
3. Focus Your Avatar on Your Face
It is important to validate who you are and make sure people are not confused on who this profile belongs to. So, picture of me in my bikni, holding my favorite drink, thats perfect right? NO, again content here is very important. Pick a photo that you want to represent who you are. Your avatar or profile picture, can be compared to a first impression encounter. First impressions cannot be altered.
4. Stick With One Picture
Kawasaki knows best, use the same profile picture across all platforms to maximize optimization. *apply my what NOT to dos in this as well, NO biniki photos are not ok on Twitter because we know for a fact that are not for your Google account*
5. Craft a Mantra
Tagline are a great way to present who you are to the world in a few simple words. So remember you want to always put your best foot forward. This includes no vulgar language, no rude messages, be clean, proper and competent. No line is better than a bad line.
6. Tell Your Story
Tell a story about yourself that you would want to tell an interviewer in an interview. Simple. Think, breathe and remember granny is watching.
7. Get a Vanity URL
A vanity URL is a way to make your profile more searchable. This is a step you would take AFTER you clean up your profile making it PGE (parent/granny/employer) rated. If you decide not to follow these what NOT to dos, maybe you should look up how to make your profile as not vanity as possible - hide all you can while you have the chance!!
8. Finish the Job
"People will make a snapshot decision based on your avatar, tagline and cover/header"
You go glenn coco, you know what you need to do from here!
9. Go Pro
Be a pro and master the media. Don't fall short to the temptations of the endless possibilities, integrity is a great word my friend.
Once we understand our Nos we are ready to go pro and let the world connect with us across all platforms!
10. Go Anonymous
Now is your time to shine, check your work! Hey, maybe even invite Granny and bring some popcorn to check out your darling great interview, PGE aceeptable profile and enjoy!
I wish you the best always, and i hope that you never lose your dream career due to your media.
Until next time,
Kawasaki love and mine
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