Weekly Kawasaki Tips and Tricks to Master Social Media: Week Two

This week Kawasaki is helping us learn
how to rock a Twitter chat! 


A Twitter chat is a live, in action event in which people include a hashtag in their tweets to discuss a topic. There is a host who tweets a question with a hashtag and guest tweets respond including the same hashtag. The hashtag can be searched by audience members to see what is going on and become a part of the Twitter chat, providing comments and retweets.

Kawasaki provides many great tips to make sure the next time you are participating in a Twitter chat or are acting as the host, you are well prepared!

Key aspects:

1. Pick a Short, Evergreen Hashtag
A short, to the point hashtag is much more impactful than a long strung out sentence. When the hashtag is short it requires less typing for the users and allows more characters for the actual tweet. Remember, KIS, keep it simple. Keep it short, easy to spell, and easy to remember. The same hashtag can be used over again and it will become more effective.


2. Type Fast
Slow and steady is not winning in a Twitter chat - speed is everything. The faster you can type, the more you can respond. Kawasaki mentions your goal should be to entertain, interest and inform in fewer than 140 characters and in less than 30 seconds - yikes. I suggest practicing your typing skills, maybe do some finger pushups and really work on that dexterity.


3. @mention Your Responses
When you are responding be sure to @mention the person you are responding to. Do not subtweet! This is not the time, nor place for petty tweeting. Be direct, and make sure the person you are directing a message towards knows that you are responding to them.





If you remember only one thing, please remember to include the hashtag, as it is the most important part.




I wish you the best always,
Kawasaki's love and mine.